Okie, since I have clarified my stance on the above issue, lemme go ahead and prove that I haven't changed for worse. (or for better depending on whos reading this) Since the last week had been very rough at work, I had not planned much for the weekend just preferring to chill out and relax. Maybe the absence of phone calls the whole morning or something to that tune gave my mom a clue but I found myself persuaded to accompany her to Big Bazaar yesterday evening on one of her rare shopping sprees. As a rule I hate crowded malls (unless I am with one myself) so forced my mom to leave at so that we could return back before the weekend crowd filtered in. Surprise of all surprises, when we reached BB there were already hundreds of people doing their shopping. My mom was there to pick up some "simple cotton sarees" (BB and clothes? Why won't she listen to me??) so
1. The middle aged house-wives (age: 40-55): These are the people who are BB's bread and butter. They want to pay the least money and expect the world's best goods for that price. You can find most of them at the kitchen goods section on the ground floor, the bedroom stuff section in Level 1 and the women’s clothes section in Level 3. There was one lady who asked 5 total strangers around her for their opinion before deciding NOT to buy a cotton sari priced at Rs 199 because it might not last more than 2 years of washing despite looking great. I definitely mean no insult here but they are living proof of the value-for-money Indian consumer.
2. DINK couples (age: 26-32): These are people who are too busy to shop for different things at different places. They come here just because they can get everything under one roof and do not stand and compare products. They just pick up whatever fancies them without bothering to check the prices (Maybe since they are aware that BB itself means cheap). Strangely enough I found both the man and the woman making their own purchasing decisions. There was one couple where each of them went their way with their trolleys and finally ended up buying a Samsung refrigerator, bottles of Pepsi and Kissan Squash, greeting cards, a formal shoe pair for Rs 199 (oh yaaaa) and AXE deos. These are high net-value customers with huge purchasing power capacity. No wonder they were accosted by these ICICI credit card guys once in 10 minutes so much so that the guy gave them a verbal lashing :-)
3. Married with children but still young couples(age: 30-36): These are the ones that are most easily identifiable. The husband takes care of the kids - he is either carrying them or pushing them along in a pram. The wife seems to be calling all the shots in making the purchasing decision, turning to the husband only when it comes down to swiping the credit card. There was one particular couple with a very cute kid (I found the kid so adorable and was following them around so much that towards the end the guy suspected I was a stalker or a child-snatcher) where the guy wasn't even allowed to choose what kinda kerchiefs he wanted. Talk about women's empowerment :-)
4. The big nucleus family: This is one crowd that all the others in the mall should look out for. They are usually 15-25 in number - around 4-6 eager beaver women, their 4-6 tired husbands and their 6-15 children who are plain pests. They move around in groups, talking loudly and generally crowding everyone else. The more the heads that go into a decision the less likely that you are likely to come to a conclusion. For them, coming to BB is like a picnic. They are out to have a nice time and buying "might" happen if they happen to find something that wins the approval of all the women...Which hasn't happened since